Golf grips get a great deal of physical abuse. They are handled round after round, swing after swing – often times season after season. They are exposed to ultraviolet light from the sun; intense heat in the trunk of the car; ozone from the atmosphere; and dirt, oil and perspiration from human skin.In most cases grips are seldom washed or cared for in any way. Grips are meant to last, but they are not made of steel. They are made of much softer materials developed specifically to feel resilient and tacky. That’s why any grip will wear or deteriorate with age and usage. You can prolong the life of your grips with regular cleaning. Most grips can be cleaned with a mild dishwashing detergent. For rubber grips (including cord) a soft abrasive pad or brush may be used. For non-buffed grips like the Sofftie a washcloth should be used instead of an abrasive pad or brush. In either case, after scrubbing, the grip should be thoroughly rinsed in warm water to remove all remaining soap residue. The grip then may be air or towel dried.