The 2015 PGA Merchandise Show has arrived. It’s the biggest annual gathering in the golf business. “The Show” serves as a platform for PGA Professionals, Industry leaders, Agents, Superintendents, General Managers and golf enthusiasts. There are over 1,100 interactive exhibits by leading golf brands and companies and it’s estimated that more than 40,000 people will attend the show from all 50 states and over 70 countries.
Golf Channel will have live coverage throughout the day and Sirius XM Radio will do special programming, so even though you might not be present, you can still learn about the latest products and programs designed to grow the game.
Monday is mostly a day for companies to host meetings with sales representatives to review 2014 sales numbers and projections for the new year. I attended two separate functions for my partners, AHEAD and Cutter and Buck. This has become an annual tradition, and it’s nice to catch up and have some fun.
Tuesday was the 13th annual PGA Show Demo Day at Orange County National. It’s the largest outdoor demo in the world where all the biggest names in golf showcase their products so you can test the latest in technology. There are also workshops and opportunities to try all of the instructional aids.
Wednesday is the first official day of the show. Last year I hit the opening shot, which was fun and I admit I was a little nervous. Not as nervous as Colonial of course, but there were still a few thousand people gathered to watch.
CAPILLARY CONCRETE® PRESS RELEASE:
Annika Sorenstam – 10-time major winner and World Golf Hall of Famer – announces a new partnership with Capillary Concrete® through the purchase of shares. She will help promote the company’s revolutionary bunker liner technology and new environmentally friendly sports turf system.
Capillary Concrete® is an easy to apply, homogeneous and pervious bunker liner, with the highest strength and durability on the market. The system’s capillary properties keep sand moist and playable. At the same time, it promotes improved drainage to ensure sand remains in place after rain, avoiding costly washouts even on severely flashed bunker faces.
The system has also shown great potential when it comes to reducing irrigation of sports turf. Water savings of up to 90% and improved plant quality have been documented.
“We’re extremely honored to team with Annika,” says Martin Sternberg, CGCS, founder of Capillary Concrete®. “Her global brand, personal integrity, and experience playing and designing courses around the world make her an ideal spokesperson for our company as we ramp up our visibility in the marketplace.”
“Martin has developed a groundbreaking system that is transforming how bunkers are built and maintained,” says Annika, 2014 recipient of the Golf Course Superintendent Association of America’s (GCSAA) Old Tom Morris Award. “The patented Capillary Concrete® material has proven itself in bunkers in the toughest climates around the world. The possibilities of this application are endless, and I am very excited to now be part of the company.”
Capillary Concrete® will exhibit at this week’s PGA Merchandise Show in Orlando, Fla. (Booth #1993), and simultaneously at the British and International Golf Greenkeepers Association show in Harrogate, England (Booth #C4).
Hometown: Renton, WA
Objective: Collegiate golf
Experience: Competitive Golf for 1 1/2 years
FSGA Girls Amatuer Championship@ LPGA International: 8 of 53 (79-75-74)
HJGT Eagle Creek Summer Classic (T3) (76-72)
2nd Place PJT Championsgate (77-76)
College: Committed to Williams College
High School: Windermere Prep, 2015
High Honor Roll
AP Scholar with Distinction
The ANNIKA Academy was recently featured in Successful Meetings Magazine’s 2014 Guide to Excellence. Here are a few of Annika’s quick tips from the article:
How can you combat the first tee jitters?
First, take a few deep breaths to calm your nerves. Pick a club you’re comfortable with and confident you can hit. Select a specific target and use your pre-shot routine. Then, swing freely.
If meetings run late and you only have 15 to 20 minutes to warm up before an event, what would you work on?
I would hit a few wedges, then some short irons for tempo followed by a couple of drives. Before i head for the course, i would chip and putt to get a feel for the speed of the greens.
If you’re a beginner or someone who plays sporadically and you realize the best way to help your scramble team is on the green, what are some simple putting tips?
Be aggressive. Putts in scrambles are only “good” if they make it to the hole. A nice, firm, confident stroke gives you the best chance to make them.
Click Here to read the complete Successful Meetings Magazine article.